Jekyll and Hydes – Businesses in Opposition
Doctor Jekyll, Mr. Hyde… every industry has two or more belief systems as to how things should get done, in what order, and why. Often these systems are diametrically opposed and for good reason. So, which brood do you fall in line with? Are you a Vampire? A Warewolf? A Witch? A Robot? Pick a side and come along for the ride! Read on: (not all links may be active until late Wednesday AM!) Nick Armstrong of WTF Marketing Bad small business social media is why we can’t have nice things @WTFMarketing facebook.com/WTFMarketing Sandy McDonald of Why You Must Blog To blog or tell a story @theclanmaker facebook.com/whyyoumustblog Molly McCowan of Inkbot Editing Battle of the Word Nerds: AP vs. Chicago @InkbotEditor facebook.com/InkbotEditing Melanie Kissell of I’m Blogging This Three Business Bloggers Go Into a Bar: The Punch Line on Copy Editing @melaniekissell facebook.com/SoloMompreneur Carol Lynn Rivera of Web Search Social Web, Search And Social Marketing: DIY Or CTM? @CarolLynnRivera facebook.com/WebSearchSocial Annie Sisk of Stage Presence Marketing Dr. Content “Pot” Jekyll, Meet Mr. Design “Kettle” Hyde. You’re Both Black. @AnnieSisk facebook.com/StagePresenceMarketing Tea Silvestre of Story Bistro Wide vs. Deep: How to Choose the Right Path for Building Your Business @TeaSilvestre facebook.com/StoryBistro Photo Credit: Jekyll by Andrew...
Read MoreJargon and Jibber Jabber
P.T. Barnum was a man of many words, which he used to promote hoaxes and circus acts. These days, a whole cadre of words belong to a genre known as jargon. These jibber-jabber nonsense words have come to be a nuisance for legitimate businesspeople and the elixir of life for the more unscrupulous snake oil salesmen in our midst. This month’s Word Carnival explores Jargon in depth across a variety of industries, but one thing’s for certain: there’s no double-speak here, just on-the-money advice for anyone tired of flim-flam. Welcome to the freakshow! Time to trim the Bearded Lady and feed the Two-Headed Man. Take a bag of peanuts and pull up a chair! Read on: (not all links may be active until Wednesday AM!) Carol Lynn Rivera of Web Search Social The Only Buzzword You Must Eliminate From Your Marketing Vocabulary @CarolLynnRivera facebook.com/WebSearchSocial Sharon Hurley Hall Content Creation: Beyond Thought Leadership @SHurleyHall facebook.com/SharonHurleyHall Ashley Welton {Industry Jargon} Authenticity Is Not The New Black @miniskirtninja facebook.com/miniskirtninja Melanie Kissell of I’m Blogging This Your Hangover Was Not Epic. Not Epic At All. @melaniekissell facebook.com/SoloMompreneur Tea Silvestre of Story Bistro Roadmaps, Blueprints and Formulas (Oh, My!) @TeaSilvestre facebook.com/StoryBistro Annie Sisk of Stage Presence Marketing Can’t Wait to Ship It – Ship It Real Good? Read This First. @AnnieSisk facebook.com/StagePresenceMarketing Michelle Church of Marketing Support 4 U The Simple Truth to Consider when Seeking Gurus @virtuallyassist facebook.com/marketingsupportspecialist Photo Credit: Welcome to the Freakshow by Brian...
Read MoreGreat Tools that Work Well
Everybody and their mom claims to have the magic panacea that will suddenly jump you from living out of a cardboard box to a six figure income, laughing from the penthouse suite as you throw coins over your balcony – not for the morbid fun of it, but so you can feel something again. Anyway, here’s a lineup of the Word Carnival business experts favorite tools – all for under $10. No panaceas, just great tools that work well. Welcome to the big top! Time to tame the tigers and feed the elephants. Take a bag of peanuts and pull up a chair! Read on: (not all links may be active until Wednesday AM!) Nick Armstrong of WTF Marketing Don’t be Scrooge McDuck when it comes to investing in your business @WTFMarketing facebook.com/WTFMarketing Michelle Nickolaisen of Bombchelle 21 apps under $10 that’ll boost your biz & make your life easier @_ChelleShock facebook.com/bombchellebiz Alisa Meredith How Canva Creates Brand Advocates and Raving Fans @ScalableSocial facebook.com/scalablesocialmedia Denisse of Busy Super VA My Favorite Tool For Under $10 @BusySuperVA facebook.com/busysuperva Ashley Welton My Biz Would Be Broke Without This One Tool @miniskirtninja facebook.com/miniskirtninja Tea Silvestre of Story Bistro Mise en place! Rock Your Project and Client Management with ASANA @TeaSilvestre facebook.com/StoryBistro Michelle Church of Marketing Support 4 U AVS4YOU – Enhance your online presence for less @virtuallyassist facebook.com/marketingsupportspecialist Sandy McDonald of Why You Must Blog The scheduling tool that sells. If you blog. @theclanmaker facebook.com/whyyoumustblog Sharon Hurley Hall 4 Top Tools Under $10 (Plus 2 Paid Tools I Can’t Live Without) @SHurleyHall facebook.com/SharonHurleyHall Nicole Fende of The Numbers Whisperer Avoid (Profit) Death by 1,000 Cuts @NicoleAFende facebook.com/SmallBizFinance Melanie Kissell of I’m Blogging This Deepen Your Online Relationships: Send a Smile In a Box @melaniekissell facebook.com/SoloMompreneur Bonus post: Nick Armstrong’s Pixelated on Purpose Got confused users? Here are two quick fixes for under $10 @WTFMarketing facebook.com/PixelatedOnPurpose Photo Credit: Gynoid by Silvia...
Read MoreMarketing without Marketing
Is that a snake oil salesman outside our tent? Sick the tigers on him! Nobody likes to be “sold”. But professionals of all ilk have value to add to a product, service, or business. So how do you convey it without being a salesperson? In other words, how did you market before you learned what “marketing” was? Welcome to the big top! This is a discussion on marketing without marketing. Take a bag of peanuts and pull up a chair! Read on: Nick Armstrong of WTF Marketing A Dollar is a Lightsaber: Marketing from Scratch @WTFMarketing facebook.com/WTFMarketing Melanie Kissell of I’m Blogging This Random Acts of Serendipitous Marketing: A Trip in the Time Machine @melaniekissell facebook.com/SoloMompreneur Molly McCowan of Inkbot Editing How I Landed Clients Before I Even Thought About Marketing @InkbotEditor facebook.com/InkbotEditing Sandy McDonald of Why You Must Blog A Wild Ideas Guide @WhyYouMustBlog facebook.com/WhyYouMustBlog Yaritza of Busy Super VA Our First 100 Days of Business @BusySuperVA facebook.com/busysuperva Sharon Hurley Hall Marketing My Business – An Evolution @SHurleyHall facebook.com/SharonHurleyHall Annie Sisk of Stage Presence Marketing Give Them What (They Think) They Need @AnnieSisk facebook.com/StagePresenceMarketing Michelle Nickolaisen of Bombchelle How I realized I don’t suck at marketing (and how to get better at your’s) @_ChelleShock facebook.com/bombchellebiz Bonus post: Nick Armstrong’s Pixelated on Purpose How Web Designers Market: Jargon that Costs @WTFMarketing facebook.com/PixelatedOnPurpose Photo Credit: Lanky Joe and his Snake...
Read MoreValue and Price: What’s Your Work Worth?
So you paid $5 to get in to the circus. Behind the scenes, though – you, me, and everybody else in the audience is hoping that the guy who keeps the lions, tigers, and bears caged earns more than $5 that night. And that the lions, tigers, and bears have gotten more than $5 in food before coming out to see all us yummy looking audience members, right? Welcome to the big top! This is a discussion on price vs value – cost vs worth. You’re sure to get your money’s worth! Read on: Nick Armstrong of WTF Marketing Pull my lever: Efficiency and Effectiveness @WTFMarketing facebook.com/WTFMarketing Melanie Kissell of Solo Mompreneur Value Tastes Better Than Price: A Tale of Eating Out and Eating In @melaniekissell facebook.com/SoloMompreneur Sharon Hurley Hall Writer Marketing – How to Focus on Value @SHurleyHall facebook.com/SharonHurleyHall Alisa Meredith Market Value Not Price @ScalableSocial facebook.com/scalablesocialmedia Nicole Fende of The Numbers Whisperer Protect Your Bottom Line with a Profit Wingman @NicoleAFende facebook.com/SmallBizFinance Michelle Church of Marketing Support 4 U Living Your Truth Results in the Delivery of Value @virtuallyassist facebook.com/marketingsupportspecialist Tea Silvestre of Story Bistro The True Meaning of Your Unique Value Proposition (and How to Explain it Like a Pro) @TeaSilvestre facebook.com/StoryBistro Molly McCowan of Inkbot Editing What is the Value of an Editor? @InkbotEditor facebook.com/InkbotEditing Carol Lynn Rivera of Web Search Social Dear Customer, This Is What You Should Pay To Hire A Marketing Company @CarolLynnRivera facebook.com/WebSearchSocial Denisse and Yaritza Are You Pricing Your Time or Your Worth? @BusySuperVA facebook.com/busysuperva Annie Sisk of Stage Presence Marketing What’s It Worth to You? @AnnieSisk facebook.com/StagePresenceMarketing Bonus post: Nick Armstrong’s Pixelated on Purpose Price, cost, and value of a good web person @WTFMarketing facebook.com/PixelatedOnPurpose Photo Credit: Circus Ticket Office by Garry...
Read MoreRediscover the Real World: Unplug, Unwind, Unleash
The lions are prepped and roaring. The elephants are balancing on their ball. The clowns are packed into their car. The firebreather’s fuel is swirling in her mouth. Except nobody’s started the show because the Ringleader is backstage screwing around on Twitter! This month’s topic tackles getting the hell off the internet and getting out into the real world can restart your business growth! You know … offline networking, coffee house gatherings, meet-ups, public speaking engagements, lunch ‘n learn opportunities with local businesses, trade shows, joining or starting a local blogging mastermind … you get the picture. Read on: Denisse and Yaritza Is it Time for you to Rediscover the Real World? @BusySuperVA facebook.com/busysuperva Michelle Church of Marketing Support 4 U Why Running Away From Home Can Open A New World @virtuallyassist facebook.com/marketingsupportspecialist Tea Silvestre of Story Bistro A Surprising Way to Fix the Drawbacks of Digital Marketing (and Find New Clients) @TeaSilvestre facebook.com/StoryBistro Sharon Hurley Hall Step Away From Your Writing Desk @SHurleyHall facebook.com/SharonHurleyHall Nicole Fende of The Numbers Whisperer Mice Plus Men Does Not Equal Profit @NicoleAFende facebook.com/SmallBizFinance Michelle Nickolaisen of Bombchelle 5 signs you need to GTFO off the computer @_ChelleShock facebook.com/bombchellebiz Melanie Kissell of Solo Mompreneur Real World Networking: Shake Some Hands and Kiss Some Babies @melaniekissell facebook.com/SoloMompreneur Carol Lynn Rivera of Web Search Social Internet Marketing Must Die: Real Life Lessons In Getting Out From Behind Your Desk @CarolLynnRivera facebook.com/WebSearchSocial Alisa Meredith How Getting Out Can Get You “In” – An Introvert’s Confession @ScalableSocial facebook.com/scalablesocialmedia Photo Credit: Jester on Wikimedia...
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