Clare Price, Developer of 5 Easy Pages, the Essential Marketing System
Clare Price is on a mission to stop bad marketing! She helps small business owners avoid the marketing mistakes that suck the life out of their companies. She developed 5 Easy Pages to make marketing easier, faster and more effective for overwhelmed small business owners. Her system is based on her 20 years of strategic marketing experience with global companies like Microsoft, Wells Fargo Bank and Proctor and Gamble as well as multiple start-ups. Clare is the author of 700+ articles in the areas of technology, marketing and business strategies and growth. She has been a featured speaker for the American Marketing Association, SARTA and the U.C. Davis Graduate School of Management.
Clare is a classically trained business and marketing strategist. Her insights, knowledge and recommendations have helped companies ranging from the Fortune 500 to emerging enterprises make better business decisions about how to best use their marketing resources (time, talent and money).
Expertise
The 5 Easy Pages marketing system comes from more than 20 years of consulting expertise. Clare’s areas of expertise include market research, analysis, product management, competitive analysis and market positioning. She is passionate about helping fast, growth-oriented companies maximize new market opportunities through the commercialization of technology, market feasibility studies, market segment analysis, target customer research and analysis, market development and product alignment, go to market strategies, communication strategies, positioning, messaging and branding.
Best Practices
5 Easy Pages is based on Clare’s original, proprietary strategic market analysis and practice methodology for product brand development, target market analysis, competitive analysis, positioning and messaging that was used to launch eight new company and product brands since 2003, achieving National, regional and International market success.
Results
This practice methodology has been used by more than 130 clients in 22 industries (IT, real estate, mortgage, insurance, retail and consumer goods verticals, etc.) to develop winning products, compelling messages and dominant market positions.
Experience
Prior to starting her own consulting firm in 2003, Clare was a Research Director for Gartner. At Gartner, she helped to develop and launch Gartner’s Internet Strategies Service which grew to $15 million in sales in less than three years. Her clients included: Microsoft, IBM, HP, Cisco Systems, Procter & Gamble, L.L. Bean and Wells Fargo Bank.
Clare was also a senior product manager for Sun Microsystems and the vice president of marketing for three software startups.